Sleep Train Opens First Store in Redding

Residents in Northern California City Wake Up to Arrival of Region’s Favorite Brand for Best Selection of Quality Sleep Products and Superior Customer Service

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SACRAMENTO – August 15, 2012 – Sleep Train, the number one mattress retailer on the West Coast, opened its first store today in Redding, California at Shasta Crossroads, 1360 Churn Creek Rd., Suite A. Exceeding 100 stores statewide, the new Redding store opening represents Sleep Train’s ongoing strategic commitment of expansion into growing markets throughout California where demand is prevalent.

“Redding is one of the largest and fastest growing cities in the Sacramento Valley and part of a natural expansion of our brand in the northern part of the state,” said Terry Horsley, vice president of brand strategy at Sleep Train. “We’re excited to enter this new market and become the area’s go-to store for purchasing well-known mattresses and sleep products, as well as introduce our Foster Kids Program to this community.”

Sleep Train offers the best selection of brand name mattresses including Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, at the lowest price – guaranteed. The company is known for its emphasis on superior customer service and employing a knowledgeable sales team to make shopping for a mattress easy and enjoyable. Sleep Train is also recognized for its commitment to the community through its award-winning Sleep Train Foster Kids program, which is currently accepting donations for its School Supply Drive for Foster Kids now through September 9, 2012. A few of the most needed items include backpacks, pens, pencils, paper and notebooks.

The new Sleep Train store hours are Monday – Friday from 10:00 a.m. to 9:00 p.m., Saturday from 10:00 a.m. to 8:00 p.m., and Sunday from 10:00 a.m. to 7:00 p.m. If Redding isn’t your nearest store location, please visit the store locator at www.sleeptrain.com or call 1-800-378-BEDS (2337).

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