San Diego Outdoor Music Venue Renamed Sleep Train Amphitheatre
Sacramento and Chula Vista, CA – January 16, 2013 –Sleep Train, the West Coast’s number one mattress retailer, and Live Nation Entertainment (NYSE: LYV), the world’s largest live entertainment company, today announced a five-year marketing partnership that gives the employee-owned Sleep Train the naming rights to Live Nation’s Chula Vista venue. Formerly known as Cricket Wireless Amphitheatre, this popular San Diego area music venue will now be called Sleep Train Amphitheatre.
“We are proud to expand our partnership with Live Nation to become the title sponsor of this venue,” said Dale Carlsen, Sleep Train founder and CEO. “It allows us to deepen our connection with the San Diego area community and extend the reach of our award-winning Foster Kids Program with the addition of in-venue events.”
Sleep Train created its Foster Kids Program in 2008 and actively contributes to its community through ongoing donation drives that benefit more than 60,000 foster children in California. As part of this new sponsorship, Sleep Train will host two donation events at the newly renamed venue to collect essential material items for local foster children such as pajamas, shoes, clothing, school supplies, and gifts.
The newly re-named Sleep Train Amphitheatre can accommodate approximately 20,000 people and presents approximately 26 events per year. This year, the venue will welcome celebrated artists One Direction, Keith Urban, Vans Warped Tour and many others to its line-up. Sleep Train also sponsors Live Nation venues in Wheatland, Concord and Shoreline, California.
“We couldn’t be happier to expand on our 11-year partnership with Sleep Train,” said Maureen Ford, president of Live Nation Venue Network. “Dale and his team of employee owners, not only have built a terrific company in Sleep Train, but they are leaders in the community and our positive work experience with their company makes this a great fit.”
An employee-owned company, Sleep Train offers the best selection of brand name mattresses including Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, at the lowest price – guaranteed. The company is known for its emphasis on superior customer service and employing a knowledgeable sales team to make shopping for a mattress easy and enjoyable.
The Sleep Train Amphitheatre is Sleep Train’s newest name-in-title sponsorship, also recently obtaining the title sponsor for the Sacramento Kings arena, now called Sleep Train Arena.