Pancreatic Cancer 2009 Campaign
Mattress Firm & Protect-A-Bed team up to fight against Pancreatic Cancer
Houston, TX • October 14, 2009
Mattress Firm and Protect-A-Bed, today announced their plans to launch a campaign to raise money for the Pancreatic Cancer Action Network. During the month of November, Mattress Firm and Protect-A-Bed will donate a portion of the proceeds for each mattress protector (made by Protect-A-Bed) that is bought from a Mattress Firm store to the foundation. The two companies have chosen to run this program throughout the month of November to correspond with the national pancreatic cancer awareness month.
Pancreatic Cancer is the fourth leading cause of cancer related deaths in the United States. Unfortunately, the discovery of new cases is rising instead of falling. Pancreatic Cancer has the highest mortality rate of any of the major cancers with only 5% of those affected surviving longer than five years. The Pancreatic Cancer Action Network is a nationwide network of people dedicated to working together to advance research, support patients and create hope for those affected by pancreatic cancer (pancan.org).
Karrie Forbes – VP of Marketing for Mattress Firm, expresses her thoughts about the month-long program, “Mattress Firm is proud to be partnering with Protect-A-Bed to contribute to such a worthy cause. As part of our purpose to improve lives one night at a time; it is extremely important that we are committed to serving not only our customers, but our communities through hands on involvement and philanthropic efforts to worthwhile endeavors. Pancreatic Cancer takes far too many lives every year, and we hope that our contributions can aid in the effort for medical breakthroughs in prevention, diagnosis and treatment.” A similar sentiment is expressed by the executive team at Protect-A-Bed, "Protect-A-Bed has been a long-time supporter of pancreatic cancer research," said James Bell, CEO of Protect-A-Bed. "Now that we are joining forces with Mattress Firm and the Pancreatic Cancer Action Network for this special in-store promotion, I am confident we will help put researchers one step closer to finding a cure for one the nation's deadliest forms of cancer."
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