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Last Updated: November 20, 2014
What is Personal Information?
Personal information is information that specifically identifies an individual such as a customer’s name, address, telephone number, e–mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person, such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you.
Personal information does not include “aggregate” information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
Personal Information We Collect
You provide personal information to us in a number of ways when you visit our Site. For example, you provide us with personal information when you: (1) purchase products and services, (2) create an user account, (3) sign up for our email list or electronic newsletters, (3) participate in surveys, sweepstakes, and promotions, (4) create a wish list, (5) elect to share content from this website with your friends,(6) register on our site and create an account using already established social networking accounts such as Facebook and Twitter, (7) submit a warranty registration, and (8) contact us by email for any reason (such as to request customer service or provide us with your comments/feedback). We collect your name, billing and shipping addresses, email address, friend's email address, phone number, fax number, credit card information, login information, order information, wish list, and payment settings in this manner. We also collect personal information from you if you submit an online job application or resume to us, including your name and email address, as well as other employment related information that you provide to us at your option.
How We Use Personal Information
Pixel tags on our site may be used to collect information about your visit, included the pages you view, the features you use, the links you click, and other actions you take in connection with the site. This information may include your computer's IP address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site.
Pixel tags and cookies in our emails to you may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.
We also work with business partners that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to our site and your inter action with our advertising and other communications.
We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our website, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.
Sharing of Personal Information
In addition, information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
Cookies, Web Beacons, and Other Similar Technologies
A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. When you visit our website, we may use both a session and a persistent cookie. These cookies may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this cookie if you register with us.
A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased. Web beacons help us analyze our customers' online behavior and measure the effectiveness of our website and our advertising. We work with service providers that help us track, collect and analyze this information.
Third Party Advertising Partners
We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.
In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Sleep Train.
Currently, we use third party-placed tracking pixels and cookies from the following advertising delivery partners: TruEffect, Amazon and Google. In the future we may partner with other companies to provide interest-based advertising, both on and off sleeptrain.com. If this occurs, Sleep Train provides you with an opportunity to opt out when these advertisements are served. You may manage your third-party advertising preferences by clicking on the links below:
- I would like to opt OUT of TruEffect Ads.
- I would like to opt OUT of Google Analytics Display Advertising.
- I would like to opt OUT of Amazon Ads.
If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp
Facebook Custom Audience Ads
We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Sleep Train convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.
If you are opted in to receive marketing emails from us and wish to unsubscribe, you can do so by clicking on the Unsubscribe hyperlink at the bottom of the marketing email you receive. We will note in our database that you have elected to opt out of future emails from our company. Your record will still remain in our database but you will not receive any future mailings unless we manually opt you back in.
You may also choose to opt out of emails by sending an email to us at firstname.lastname@example.org. If you choose to opt out with this method, please be sure to include the email address that you would like us to unsubscribe.
Links to Other Web Sites
Use of our Site by Children
We encourage parents to take an active interest in their children’s use of the Internet. Our site is not meant for children and we do not intend to collect information from children who are under 16 years of age. If you are under 16, you should not provide information on our Site and should ask your parent to do so for you.
We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal information relating to our customers is stored in a secure environment separate from our Site.
We give you the following options to opt-out of receiving communications from us or to request that we correct or delete your personal information: (1) contact our customer service department by phone at 800-919-2337 (2) email us at email@example.com; or (3) write to us at the following address with your request:
Attn: Digital Manager
2205 Plaza Drive
Rocklin, CA 95765
Your Comments or Concerns