Sleep Train's Pajama Drive Brings Sweet Dreams to Local Foster Children
Collecting 15,247 Pairs of Pajamas, Company Celebrates Ongoing Increase in Donations from Community; Kicks off Shoe Drive for Foster Kids
For Immediate Release
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Sacramento – March 19, 2012 – Sleep Train, the West coast’s number one mattress store, completed its fourth annual pajama drive for area foster children, collecting a total of 15,247 pairs of pajamas for children toddler through teen. One of six drives the company hosts as part of its Sleep Train Foster Kids program, the pajama drive strives to ensure that every child in foster care has a pair of new cozy, comfortable pajamas to sleep in, making nighttime in a new home a little easier.
“Falling asleep in a new environment can be difficult, and a simple comfort item like cozy new pajamas can make that a little easier,” said Joann Beattie, Vice President of Resource and Development at Agape Villages Foster Family Agency. “The foster families and children we support are especially thankful for Sleep Train’s help in providing them with that extra sense of security at bedtime.”
In California there are over 60,000 children living in foster care. These children are often removed from their homes with only the clothes on their back. The Sleep Train Foster Kids program is designed to provide support to foster children and their families by delivering the necessary items that can be costly and at times overlooked. These include, shoes, coats, clothing, pajamas, school supplies, and during the holidays – gifts.
“With the help of our generous community, we are able to help California’s foster children sleep a little easier,” said Terry Horsley, Vice President Brand Strategy, Sleep Train. “The success of this drive, and the entirety of our foster kids program, relies directly upon our communities that help change foster kid’s lives in positive ways. Tonight, we can all go to sleep proud knowing that more than 15,000 kids will have a new pair of pajamas at bed time."
The Sleep Train Foster Kids program is kicking off its next donation drive, the shoe drive, collecting new pairs of shoes in sizes toddler through adult March 19-May 13, 2012. Donations of new shoes can be dropped off at any Sleep Train location or you can donate cash online and Sleep Train
Sleep Train 2012 Pajama Drive Success, page 2
representatives will shop on your behalf. To find the store nearest to you, obtain more information about the current drive, or donate online, please visit http://www.sleeptrain.com/local-foster-kids.aspx or call 1-800-378-BEDS.